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substitute services like streaming content that can cost less than $1 per day and provide entertainment for the family all month. The company is increasingly at a competitive disadvantage vs. Shareholders should be pleased with this move by management. If AMC can get access to show MLB games from Monday through Thursday, it could be a game changer. Therefore, while an excellent start, showing NFL games arguably does not have as great a potential as other major sports that have more games during the week when moviegoing is not as plentiful.Ĭonsider Major League Baseball (MLB), where each team plays over 160 games, and those games are spread throughout the week. Moviegoing is usually most prevalent on the weekends - Friday night, Saturday, and Sunday. Interestingly, most NFL games are played on Sundays, with the occasional Monday night and Thursday night games. The challenge will be for AMC to get attendance to return to pre-pandemic levels and grow from there.
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There is no telling if the pandemic will cause a further decline over the long run.įortunately for AMC, as the world is making progress against COVID-19, movie theater attendance keeps hitting post-pandemic records. and Canada decreased from 1.575 billion to 1.239 billion, according to Statista, and that was before the pandemic's onset. From 2002 through 2019, movie tickets sold in the U.S. Showing sports on the big screen has the potential to turn around the long-running decline in movie theater attendance.
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The company is starting small with the initial rollout and could potentially expand it to more theaters if it likes the results.
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The games will be free for fans to watch, but there's a catch - you must join AMC Stubs, its membership service, and buy a $10 food and beverage gift card. AMC is bringing the NFL to the big screenĪt 40 theaters across 25 markets, AMC will show one NFL game in each market that isn't available on local TV. AMC will start small by showing NFL games at 40 theaters across 25 markets.